Project Western is a family-run lifestyle brand that
inspires people to live the life they want to live through pursuing dreams,
working hard, and doing it all with passion and grit. All while seeking new
adventures and keeping the old ways of living alive and well.  

Founded by Jaron and Jordan Whelan in 2024, Project Western
is based out of Calgary, Alberta where they are inspired by the landscapes,
mountains, activities, and way of life around them in the Canadian Midwest.
While it is rooted in Canada, its inspiration goes beyond borders. Life is more
fun living outside of the box. ;)